Thursday, 27 September 2012

Narrative Non-Narrative

More of an abstract way to visualize music but still enhancing the viewers senses with the combination of visuals and music is music videos! The aim of music videos are to enhance the viewers experience not just to physically visualize the music, you get see that on windows media player with all its psychedelic waves of colours and patterns. So instead of the direct one to one collaboration with visuals and sound what music videos do is more create a more abstract and almost inspired visuals from the music. For example if the music video has a narrative to it, the video could be what the band/singer is talking about in the song and the video simply displays what he/she is singing about. If the video is non narrative you can play around with what you feel when you listen to the song and with around with different styles and techniques. I will give you an example of a narrative and non-narrative movie video:


This is such a lovely example of a narrative music video, C'mere by Interpol was directed by Adam Levite which putt a contemporary twist on Hansel and Gretel in a snowy forest gives an aesthetically pleasing video.Visually the flames that are in fact fabric add a new interesting level to the video, giving it a softer edge where real flames would have been more aggressive. The fabric flames also tie the band playing with the snowy scene together nicely. Over all the short winter day light has added a gentle tone to the video with subdued colour tones which gives quite a vintage feel 



 A good example of a non-narrative music video is by Franz Ferdinand is "Take me out"

Directed by Jonas Odell. This Swedish director was influenced by the non-art movement Dada for this video. Franz Ferdinand comes from a Glasgow School of Art background and Odell has sympathetically emerged it with a graphic edgy style. Odell used a mixture of filmed performance, animations and green screen.

From the book "Experiencing Music Video: Aesthetics and Cultural Context" by Carol Vernallis, Vernallis describes music videos as 

"showcasing the star, reflecting the lyrics, and underscoring the music"

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